Senior Director of Digital Growth
Location: Springville, Utah (Hybrid)
Salary: $130,000 + performance incentives
About LifeSeasons
LifeSeasons is a well-funded, fast-growing supplement company that blends the wisdom of nature with the validation of science. With 150+ years of combined expertise, we create clinically informed, high-quality supplements that empower consumers to take control of their health.
About the Role
We're looking for a Senior Director of Digital Growth to build our DTC acquisition and retention strategy for Reporting to the VP of Marketing, you'll play a key role in our Shopify relaunch , build a full-funnel growth engine, and scale revenue across paid media, lifecycle marketing, CRO, and emerging channels. Backed by a growing, multi-million-dollar ad budget, this is a chance to design the playbook, not follow one.
Key Responsibilities
Shopify & Growth Stack: Work closely with the Head of Brand to lead the relaunch, optimize CRO, tracking, and implement best-of-class CPG growth tech stack. Acquisition & Retention: Scale paid media (Meta, Google, YouTube, TikTok, affiliate, influencer, CTV) and build lifecycle marketing to grow LTV and subscriptions. Leadership: Source top-tier agencies while developing the roadmap to build an internal team once we scale. Analytics: Establish experimentation frameworks, track KPIs, and use insights to drive growth. Financial Oversight: Partner with VP of Marketing and Finance to own forecasts, budgets, and P&L.
Qualifications
5+ years in growth/digital marketing (CPG/health/wellness preferred). Proven success scaling Shopify eCommerce via acquisition and retention. Deep expertise in paid media, lifecycle automation, CRO, and analytics. Experience managing $1M+ ad budgets and high-performing agencies, but you've also written your own ad copy or rebuilt a flow when needed. Strong analytical thinking, structured testing mindset, and creative instincts. You thrive in test-and-learn environments.
Why Join Us
Build a growth engine from the ground up with executive visibility. Work directly with senior leadership on brand-defining initiatives. Opportunity to transition from agency-led growth into a high-caliber internal team under your leadership. Competitive salary, hybrid flexibility, and a mission-driven culture.
Compensation details: 00 Yearly Salary
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