At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
Hasbro is accelerating its AI transformation in marketing. The AI Marketing Engineer will serve as the technical architect and builder for this evolution. This is a hands-on role ideal for a full-stack engineer experienced with AI agents, APIs, and Martech integration. You will build, deploy, and maintain the tools that power AI-assisted marketing workflows, from LLM-based agents to Martech automation.
You’ll work closely with both internal and external stakeholders, and Hasbro’s global marketing, IT, and governance teams to bring real-world use cases to life. This includes both net-new development and the systems needed to support scale: instrumentation, QA, compliance, and version control.
A Day in the life as a Marketing AI Engineer:
style="margin-bottom:0.0in;margin-top:0.0px" type="disc"-
-Build and deploy automated agents for marketing use cases (content generation, copy assistance, personalization, automation)
-Develop and maintain prompt chains, context profiles, and secure API wrappers
-Integrate with Hasbro’s Martech stack (CRM, CMS, analytics, data warehouses)
-Own the AI deployment lifecycle: prompt versioning, rollback support, sandboxing, validation and performance monitoring
-Design instrumentation and success metrics to evaluate agent performance and content quality
-Support data governance, QA, and compliance with internal policies and external regulations
-Document systems, deployment protocols, and technical standards for future scaling
What you'll bring:
style="margin-bottom:0.0in;margin-top:0.0px" type="disc"-
-3–6 years in software engineering, with proven success in defining test cases and making designs or architectures
-AI tooling and applied ML development
-Proficient in Python, JavaScript/TypeScript, APIs, Git, and cloud services (AWS, Azure, or GCP)
-Experience with OpenAI, Claude, Bedrock, LangGraph, or similar frameworks
-Experience with LLM validation tools such as Ragas or DeepEval as well as non-LLM-as-a-judge approaches
-Skilled in experimentally driven human-computer interaction (HCI) or data analytics/data science with good eye for design and ability to create valid experiments identifying assumptions, limitations and theoretically grounded predictions
-Familiarity with marketing systems, user workflows, and enterprise security best practices
-Ability to translate marketing concepts into modular, testable systems
-Strong ownership mindset and comfort operating in pilot-to-scale environments
We are an Equal Opportunity / Affirmative Action Employer
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, your recruiter or coordinator.
The base salary range for this position is $139,200.00 to $208,800.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Our Comprehensive Benefits Package Includes:
-Health & Wellness: Medical, Dental, and Vision Insurance
-Time Off to Recharge: Paid Vacation & Holidays
-Financial Well-being: Generous 401(k) Match
-Life & Family Support: Paid Parental Leave
-Giving Back: Volunteer & Employee Giving Programs
-Level Up Your Skills: Tuition Reimbursement
-Exclusive Perks: Product Discounts & More!
